Shot, Swish, Snap: Capturing the Magic Behind the Sellout Cheez-It® "Double Double"
Cheez-It® and the Kon’s Double Double Bundle
When a record-breaking rookie like Kon Knueppel teams up with an icon like Cheez-It®, you know the results are going to be electric. But before the "Kon’s Double Double Bundle" could fly off the digital shelves and into the hands of hungry fans, it had to look as legendary as it tastes.
We are beyond hyped to announce our role in this viral collaboration: we handled the official photography for the campaign.
Bringing the "Double Double" to Life
The challenge? Creating a visual identity that bridged the gap between elite athleticism and the ultimate comfort snack. Kon Knueppel isn't just any rookie; he’s a Wisconsin native with "cheesehead" DNA and a versatile game that mirrors the diverse flavors in this bundle.
Our goal was to capture that 100% real individuality that Cheez-It stands for. We focused on:
The Collector’s Box: We treated the packaging like a trophy. With Kon front and center, the photography had to highlight the sleek, limited-edition design that fans are already calling a keepsake.
The Flavor Duo: Balancing the sharp, clean aesthetic of White Cheddar with the rugged, "well-done" texture of Extra Toasty. You can almost hear the crunch through the lens.
The Athlete's Energy: Capturing Kon’s off-the-court charisma to ensure the bundle felt authentic to his personal brand and his genuine love for the snack.
A Record-Breaking Sellout
The results speak for themselves. When the bundle dropped on March 26, it didn't just sell—it vanished. Fans flooded the comments with "Quickest purchase ever," proving that when you combine a rising star with world-class imagery and two iconic flavors, you get a slam dunk.
"Kon brings an undeniable energy and authenticity to the court that perfectly mirrors what Cheez-It celebrates... We’re thrilled to give fans a chance to get closer to the game." — Cara Tragseiler, Senior Brand Director for Cheez-It
Missed the First Drop?
If you weren't fast enough to snag a box during the first round, don't hit the locker room just yet. There is one more chance to grab this piece of snacking history.
The Date: April 6
The Time: 9 a.m. ET
The Location: Cheez-It.com
We are incredibly proud to have provided the visual spark for this collaboration. Whether you're a die-hard basketball fan or a dedicated Cheez-It connoisseur, this bundle is a testament to what happens when passion and profession collide.
Get your refresh buttons ready—the second half is about to begin!